Over 175 people gathered on September 16 for ProductCamp Nashville 2017. The one-day event focused on best practices and lessons learned related to launching, growing and evolving successful products. At the start of the day, participants voted on which sessions they wanted to hear from among the more than 25 proposals submitted by members of the community.
Speakers and attendees were also invited to sit for an interview in the Podcast Lounge provided by Media Partner Relationary Marketing. Listen to their stories to hear a sample of what people experienced at PCN17.
Aaron Johnson, founder of The ROC Group, spoke about melding big city perspective and ancient wisdom to promote communication and growth in businesses.
Trevor Gormley, founder of The Millennial View, talked to us about “thinking different” about how millennial consumers influence changes in product marketing.
Vanessia Darby, owner of Moxie Nashville, explained how authenticity can fuel social media branding and industry interaction.
Jon Allen, representative of Apt. 624, discussed asking the right questions when looking for product validation and building strategy for communicating new ideas.
Jon Robinson, owner and executive consultant at The QA Consultancy, gave us some tips on avoiding unnecessary problems by staying involved with quality testing processes.
Jackson Lefler, creator of card game BLDR, talked about the qualities necessary to build a founding team for a new product.
Charles Topping, founder of The Win-Loss Agency, talked about coming up against opinions and feelings and responding with high value offers, as well as the benefits of the ProductCamp format and grassroots conferences in the community.
Shane Morris, founder at Beautiful Majestic Dolphin, spoke about human-oriented design and how identifying with consumers can save a product from failure.
Ann Howard, managing partner at Centresource, speaks on bridging the gap between sales teams and product teams through empathy.
The ProductCamp Nashville 2017 podcast is a production of Relationary Marketing, produced by Chuck Bryant and host Clark Buckner, edited and mixed by Bobby Yeager, with production support from Riley Wallace. Photos by Julia Dixon.